This is Depict.

We build the merchandising platform for brand-led commerce. The curation and control the world's best brands take for granted in their physical stores, brought to every product page, every collection, every shopper.

Our mission

Empower any brand to create unique discovery experiences.

The world's best brands invest enormous effort into making physical stores feel like an extension of the brand. Online, most are stuck with templates and generic relevance algorithms. Depict gives merchandisers the tools to curate, control, and automate, without forcing a tradeoff between creativity and scale.

On ethical AI

Your vision, amplified by AI.

AI is a phenomenal tool, but it is not a substitute for your taste or the things that make your brand yours. Used well, it clears away the busywork and amplifies the vision you already have, instead of flattening you into another generic storefront.

We are AI-native. Founded by Oliver Edholm, who became the youngest AI researcher in history when he joined Klarna at fifteen, we use AI across the company and weave it into our product at every layer. But being an AI company was never the point. The point is software that makes our customers' shoppers happier and more loyal.

As AI reshapes the future of work, we take that responsibility seriously. We are deliberate about building it ethically: tools that augment the people who use them rather than replace them, and that keep the trust of the brands and shoppers who depend on us.

The team

• Axel Larsson
  CCO

• Daniel Troger
  Tech Lead

• Florian Wachter
  Head of Product

• Huan Yang Ooi
  Product Engineer

• Mattias Åsell
  Senior Software Engineer

• Max Lin
  Full Stack Engineer

• Ramon Madeiros
  Software Engineer

• Andreas Wålm
  Senior Software Engineer

• Josep Nolla
  CEO

• Justin Chapon
  Software Engineering Intern

• Karl Gylleus
  Senior Software Engineer

• Kiera Richmond
  Marketing Coordinator

• Kristen Cardon
  Full Stack Engineer

• Lassi Eronen
  CMO

• Oskar Persson
  CFO

Backed by

In the press

• [Breakit
  Depict får ny vd: “Blev headhuntad”
  2026](https://www.breakit.se/artikel/46312/depict-far-ny-vd-blev-headhuntad)
• [techcrunch
  Depict.ai raises $17M to give e-commerce sites Amazon-level product recommendation muscle
  2022](https://consent.yahoo.com/v2/collectConsent?sessionId=3_cc-session_bbf832b8-fdc8-4ee3-a263-b903879d7478)
• [Breakit
  Oliver Edholms Depict vill att alla e-handlare ska kunna tävla med Amazon – växer snabbt
  2021](https://www.breakit.se/artikel/30553/oliver-edholms-depict-vill-att-alla-e-handlare-ska-kunna-tavla-med-amazon-vaxer-snabbt)
• [Retailtech Innovation Hub
  Startup interview: Oliver Edholm, Co-Founder, Depict.AI
  2021](https://retailtechinnovationhub.com/home/2021/2/20/startup-interview-oliver-edholm-co-founder-depictai)
• [Företagarna
  Han skapar ett alternativ till Amazon
  2020](https://www.foretagarna.se/foretagaren/2020/december/edholm/)
• [IGD Techworld
  Här är tekniken som ”världens yngsta AI-forskare” ska utmana Amazon med
  2020](https://computersweden.se/article/1288391/har-ar-tekniken-som-varldens-yngsta-ai-forskare-ska-utmana-amazon-med.html)
• [Dagens Industri
  Svenske 18-åringen tar in 25 miljoner från EQT och Northzone – för att utmana Amazon
  2020](https://www.di.se/digital/svenske-18-aringen-tar-in-25-miljoner-fran-eqt-och-northzone-for-att-utmana-amazon/)
• [Dagens Nyheter
  18-åriga AI-geniet utmanar Amazon
  2020](https://www.dn.se/ekonomi/18-ariga-ai-geniet-utmanar-amazon/)

Want to help build the discovery layer for modern brands?

We're hiring engineers, designers, and merchandising specialists across our offices.

See open roles Book a demo